In this short case study we will take a look at a very successful JVZoo product review blog which makes on average $27K per month. But you can use the same strategy at Clickbank or Warrior Plus.
In this case, the blog is owned by a super affiliate Mike Thomas.
He focuses on promoting JVZoo products, which are mainly software and WordPress plugins for online business owners.
You will discover a complete breakdown on how he runs his blog and how he makes money.
It’s a very simple process that anyone (with the right mindset and persistence) can duplicate.
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What is a product review blog?
As consumers, we frequently rely on product reviews to provide us with insight into a product’s or service’s quality, function, and usefulness.
How often do you check reviews from people who bought the product in the online store? Probably a lot.
But you can also write your own product review for goods and services. You can share information from your own experiences.
So to write a good and honest review, you need to write from personal use.
In this case, it’s a case study we will analyze “Mike From Maine” blog
( http://www.mikefrommaine.com/ ).
According to the public Mike’s Income Updates that can be found here (http://mikefrommaine.com/incomeupdates/), his review blog on average he generates ~$27K/month.
If you click through, you will actually see how much money the individual affiliate promotion has made.
This is a great way to discover what kind of products are in demand and sells best.
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Daily interviews with the product creators
Basically, Mike interviews the owners of the products that he will promote as an affiliate.
And he does it DAILY.
He gets the product owner on Google Hangouts or a Skype and record a short 20-30 minute interview where he drills down deep into the story of the product creator and ask him or her all kind of questions.
You can check out all of his interview episodes here: http://mikefrommaine.com/episodes/
Then right below the interview video he list his bonuses for those who will purchase the affiliate product through his link:
Here’s the actual blog post: http://mikefrommaine.com/mobile-stream-revolution/
Bonuses play a big role in this whole affiliate promotion structure.
Bonuses have been a conversion booster for a long time now.
You won’t see a super affiliate promoting an affiliate offer without bonuses.
Usually Mike includes high quality PLR products or exclusive bonuses that the product owner provides to him.
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How do you find upcoming JVZoo products?
You can find upcoming JVZoo products by visiting http://www.muncheye.com.
Muncheye also list product launches for Clickbank and Warrior Plus.
Letting know your tribe about the interview
When the interview is done, he’s letting his email subscribers know about it exactly one day before the product launch.
This warms up his list and get them excited about the upcoming launch.
If you are interested to learn the exact Mike’s model and see what he says in his emails, you can simply get on his email list through his blog and secretly spy on everything he does.
Building an email list is A MUST
Yes, to successfully run this kind of business model, you have to build an email list.
You need to have some kind of audience/following that you can send your product reviews on a daily basis.
We will talk about that later in this post.
But don’t worry, you don’t need a huge list to see money coming in.
This works extremely well even if you have a tiny list, since you are providing a tremendous value.
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What happens on the launch date?
When the time come and the product is being launched, Mike posts another separate short video review on his blog and sends out an email to his list directing all of his email subscribers to this post:
See the whole post here: http://mikefrommaine.com/mobile-stream-revolution-review/
He also publish the link to this video review on his personal Facebook profile:
So, his Facebook followers and email subscribers go to the review post first and then, if they are interested in the affiliate product he recommends, click through his affiliate link and buy the product.
As you see, he never links directly to the affiliate offers.
Neither from his Facebook profile or email messages.
These couple extra steps (review video + bonuses) increases conversions through the roof and direct linking would only hurt him.
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How to get traffic?
You can use several ways to get traffic:
1. Builds a list through product launches
Time to time, Mike launches his own products. And when he does, he builds a list of buyers. Which are the most valuable subscribers you can get.
2. Builds a list through bonuses on the thank you pages
This is a very clever strategy. Since Mike can send a ton of sales, he first makes sure that the product owner puts his “bonus squeeze page” on the thank you page.
Basically, when someone buys the product, he or she will be presented with Mike’s bonus that the buyer can only claim by entering his or her email address.
That way Mike can collect buyer emails from other people launches.
3. Builds a list through his review blog
Mike has a ton of opportunities for his visitors to get on his list. You can see opt-in pages all over his review blog.
Google, YouTube, Facebook, …
4. Google search engine (SEO)
The more content he publishes on his review blog, the more traffic come from search engines.
When a certain product goes live, usually there is a huge interests from people who go to Google and type {product review} or {product bonuses}.
This is how they find Mike’s blog.
5. Youtube Traffic (SEO)
Mike hosts his videos on Youtube and it’s not a surprise that Youtube videos rank high on Google search engine.
So, this is another opportunity for him to get even more traffic to his affiliate link.
6. Facebook Traffic
Mike has build a nice following on his Facebook profile.
Most of them are interested in the internet business, so posting a link on his profile results an extra clicks to his reviews.
7. Posting links on Facebook groups.
You can also post links to your reviews on relevant Facebook groups. Groups where people announce about their launches or buy solo ads.
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More ways to get traffic
8. Document sharing sites
Did you know that you can share your own .doc or .pdf files with your link inside those documents? These doc/pdf sharing sites get enormous amount of traffic.
Slides shared on SlideShare.com can reach well over 150,000 views in just one week.
9. eBay.com traffic
eBay is one of the biggest sites on the internet. And as with any other big site out there, you can always get your own share of that traffic. There are some creative ways you can use on eBay.
Like selling very cheap .pdf reports or ebooks in your niche. And of course, don’t forget to include your squeeze page/blog link inside your .pdf.
10. Pinterest.com traffic
If you are not utilizing on pinterest traffic yet, you are missing out a lot. Pinterest is generating more referral traffic to websites than YouTube, Google+ and LinkedIn *combined*.
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Conclusion
Yes, it will take some time to architect the whole system, but ask yourself this, would $27k/month make a difference in your life?
Of course this won’t happen overnight.
Mike is a very hard working affiliate, but he is where he is now because of the determination, hard work and consistency he puts in every single day.
He started with 0, just like everyone of us.
It’s all about focus, consistency, determination and hard work.
Of course there are a lot of other moving parts like growing your email list (preferably buyers list).
But if he did (and there are many other similar review blogs out there), then YOU CAN do it as well.
We hope you enjoyed this case study.
To watch John day trade stocks every day on YouTube, check out this.
If you have any questions, just let us know in the comments below.
